Senior Management Team

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Senior Management Team

Gail Burden

Chief Executive Officer

Gail is responsible for all aspects of Sleep Scotland and Teens+ including strategy, governance, finance and staffing. Gail has over 10 years’ experience as a CEO and has worked in the charity sector for nearly 20 years. Gail has a Masters in Business Administration (MBA) with specialism in strategic planning, and is a Director of the Association of Chief Officers for Scottish Voluntary Organisations (ACOSVO). She has been a panel member for Children’s Hearings Scotland for over 5 years and is a Fellow at the Royal Society of Arts. Gail is passionate about helping children and young people achieve their potential and is active in advocating for the rights of the child.

Alyson O'Brien

Sleep Services Manager

Alyson is the Sleep Services Manager at Sleep Scotland. She manages our Sleep Support Line and Training teams, and supports our trained sleep counsellors to implement behavioural sleep programmes with children, young people, and their families.

Simon Pearce-Madge

Head of Service for Teens+

Simon joined the Teens+ team as Head of Service in August 2021.

Simon has worked in the Social Care and Charity sector for over 20 years and has a wealth of experience working with Adults who have a learning disability and additional support needs.

Simon has a back ground working within Operational Management of an organisation and as Managing Director as an Executive member of a Charities Board.

Simon has previously led on organisational development and change management.
Simon is the Registered Manager for Teens+ and is responsible for the high-quality service delivery, compliance and support and welfare of our staff and students.

Simon is qualified in Management and leadership within the Social care Sector.

Heather Smith

Office Manager

Heather is responsible for the smooth day to day operation of the offices and Teens+ Centres.  Heather is accountable for Health & Safety, Compliance, Building Maintenance and Administration.  Heather joined Sleep Scotland in January 2021 with experience in Office and Retail Management.  

Graeme Tait

Finance Manager

Graeme joined Sleep Scotland in April 2018.

Following 12 years at the Blood Transfusion Service, Graeme moved into the third sector and has over 20 years’ experience in charity financial management. He has worked with a number of different charities, both as an employee and a consultant and has a wide breadth of knowledge.

Before moving into charity finance, Graeme also trained as a golf course architect and was involved in several course improvement projects in central Scotland.


Zuzana Beak

HR Manager

Zuzana manages the HR function, including Recruitment, Employee Relations, Learning & Development, Health & Wellbeing, Payroll etc. Zuzana is a trained Mental Health First Aider and also a qualified Wellbeing Coach.

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